We believe food is medicine and true wellness begins in the gut.
Our mission is to create the highest-quality probiotics that make an unforgettable difference—helping you feel your best, every day.
More than a probiotic drink, Kefir Lab is our vision for a modern wellness ritual rooted in European fermentation traditions, backed by science, and guided by the belief that food is medicine. We believe wellness is the new luxury and way of life
Backed by science, powered by nature.
Doctor-developed formulas, real organic ingredients and clinically studied probiotic strains. Built for the system that quietly runs your immunity, mood and energy.
Wellness is the new luxury and a way of life.
Your microbiome runs your immunity, your mood, your energy, and your longevity. Bring your gut health back into balance with the daily ritual of drinking the most potent probiotics on the market.
The Kefir Lab family in the wild
Erika’s Story
For me, growing up, the philosophy was simple: food is medicine.
I was raised in a family deeply rooted between science, wellness, and beauty. My grandmother was a renowned Russian microbiologist who studied under Nobel Prize-winning scientist Élie Metchnikoff, widely known as the father of probiotics, and my father is a biomedical doctor. From an early age, I was taught that true health begins in the gut. My mother, who was a top model, also instilled in me the connection between wellness, vitality, and beauty.
Growing up, kefir was a daily ritual in our home and a foundational part of my health from an early age. It was never viewed as a trend or supplement, it was simply part of how we lived and cared for ourselves.
When I moved to the United States I could no longer find a kefir comparable to what I grew up with, I felt the difference almost immediately. My body didn’t feel the same, and I realized how deeply connected I was to this ritual I had known my entire life. So I began making my own kefir using the scientific approach I learned from my family.
What started as a personal ritual eventually became the foundation for Kefir Lab.
I developed the concept for Kefir Lab during my Master’s program in Disruptive Innovation and International Business. As a certified nutritionist, with additional studies in food science, fermentation, and the chemistry of cooking from Harvard, I worked directly with Italian labs to create formulas rooted in both European traditions and modern science.
From the very beginning, my vision was clear: if I was going to create a product, it had to be dramatically better than anything else on the market.
Today, Kefir Lab is formulated with 100 trillion CFUs, one of the highest-potency probiotic formulas available, featuring a diverse blend of strains sourced primarily from European labs and third-party tested for quality. Helping people support the foundation of their health and changing lives of those whose health was compromised by the modern food system.
More than a probiotic drink, Kefir Lab is my vision for wellness being the new luxury and the belief that health is wealth.
This is my why.
